Every four years, the FIFA World Cup becomes one of the world’s largest live streaming challenges. Millions of fans tune in simultaneously, creating massive, unpredictable traffic spikes that place immense stress on digital infrastructure.

As an official broadcaster for the FIFA World Cup, Radio Televisyen Malaysia (RTM) brought world-class sporting action to the nation, with RTMKlik serving as the primary destination for free live streaming powered by Dolby Atmos. While viewers enjoyed every match, an equally important story unfolded behind the scenes—a story of local tech execution and high-concurrency cloud architecture.

Powering RTMKlik behind the scenes is Integriti Padu Sdn. Bhd. (IPSB Technology), a homegrown Malaysian technology company and system integrator that designed and deployed the platform’s complete backend, and continues to manage its day-to-day operations. Built and supported by local engineers, developers, and technical specialists, IPSB Technology handles everything from cloud architecture and live video processing to content delivery, network security, and 24/7 operations, ensuring a stable and seamless viewing experience for millions of Malaysians.

 

Orchestrating an Enterprise OTT Ecosystem

 

Delivering the FIFA World Cup at national scale required far more than traditional broadcasting. IPSB Technology engineered a secure, resilient, and enterprise-grade Over-The-Top (OTT) streaming platform capable of absorbing massive traffic surges while delivering broadcast-quality video experiences across smart TVs, web browsers, and mobile devices. By integrating industry-leading technologies into a unified local framework, IPSB Technology built a future-ready digital broadcasting pipeline:

 

1. High-Availability Cloud Infrastructure (AWS)

Built on a cloud-native Amazon Web Services (AWS) architecture, the platform automatically scaled resources during peak matches while maintaining strict broadcasting security and compliance.

Our Technical Project Manager, Kumanan, and Aswin, Senior Solution Architect from AWS, monitoring RTMKlik’s performance in real time to ensure a seamless streaming experience.

• Dynamic Cloud Scaling: Automatically expanded compute capacity as viewer numbers surged during high-demand matches.
• Global Content Delivery Network: Reduced latency and optimized playback nationwide via AWS CloudFront.
• Digital Rights Protection & Geoblocking: Enforced regional broadcasting rights using geolocation-based access control.

 

2. Broadcast-Grade Live Processing (Ateme)

Powered by ATEME TITAN Live, IPSB Technology enables RTMKlik to deliver seamless live streaming experiences to audiences across devices.

To achieve broadcast-quality delivery over public networks, IPSB Technology integrated enterprise video processing solutions from Ateme.

• High-efficiency video encoding for sharp picture quality with optimized bandwidth usage.
• Multi-format live transcoding supporting seamless playback across smart TVs, smartphones, tablets, and web browsers.

3. Adaptive Streaming Performance (Bitmovin)

To prevent buffering across varied connection speeds, IPSB Technology deployed Bitmovin’s adaptive playback technology.

• Adaptive Bitrate Streaming (ABR): Dynamically adjusted video resolution in real-time based on each user’s network speed.
• Accelerated stream startup times and optimized playback consistency.

4. Next-Gen Stadium Audio (Dolby Atmos)

Elevating live sports streaming in Malaysia, IPSB Technology integrated Dolby Atmos into RTMKlik.

• Delivered rich, multidimensional stadium sound.
• Enhanced RTMKlik’s position as a modern OTT platform by introducing immersive audio capabilities for large-scale live sports streaming.

RTMKlik channels powered by Dolby Atmos, featuring a CelcomDigi crawler advertisement at the top and channel’s thumbnail as an example of a monetisation placement.

 

Driving Engagement & Digital Monetization

Beyond technical performance, IPSB Technology enhanced RTMKlik’s digital monetisation capabilities by integrating the Glue Media Publishing System (Glue MPS) for content management and banner placement, Google Ad Manager (GAM) for advertising monetisation, and CleverTap for audience engagement through push notifications.

This unified monetization engine enabled strategic banner placements, dynamic video ad delivery, and personalized user engagement campaigns throughout the tournament. This enables RTMKlik to transform audience scale into measurable digital advertising opportunities through targeted placements, campaign visibility, and audience engagement capabilities.

 

Proven Results at National Scale

The ultimate test of any digital infrastructure is its performance under extreme load. Throughout the tournament, RTMKlik set new benchmarks for public streaming in Malaysia. 

Industry & Public Recognition

The stability and seamless quality of the stream earned praise from government leadership, news outlets, and everyday viewers alike:

“I will obtain the figures later, and we will review the final broadcast. There were some technical issues at the beginning that were identified and successfully resolved… and I feel that this is also a good opportunity for us to explore new technologies, including the ability to watch television on smartphones.”

— Datuk Seri Fahmi Fadzil, Communications Minister (via Bernama)

“RTMKlik is the best, truly satisfying! Otherwise, I’d be spending all my money at the mamak shop.” — User Feedback (via Kosmo! Online)

 

A Malaysian Digital Platform Built by Malaysians, for Malaysia

The FIFA World Cup demonstrated that Malaysian engineering expertise, combined with modern cloud architectures and world-class technology partnerships, can deliver digital platforms capable of operating at national scale.

Through RTMKlik,  Integriti Padu Sdn. Bhd. (IPSB Technology) showcased its ability to architect and operate complex digital ecosystems that support large-scale audiences, high-demand live events, and evolving digital media requirements. The project highlighted how local technology expertise can deliver reliable, scalable, and future-ready solutions for mission-critical digital experiences.

IPSB Technology team, partners, and advertisers at the FIFA World Cup Final Watch Party at Dataran Merdeka

As a systems integrator specialising in OTT platforms, digital media infrastructure, cloud solutions, and enterprise technology, Integriti Padu Sdn. Bhd. (IPSB Technology) continues to help organisations transform complex technology challenges into scalable digital solutions that enhance audience engagement, operational efficiency, and business growth. Beyond delivering technology, IPSB Technology demonstrates what Malaysian companies can achieve when local talent is empowered to build and operate mission-critical systems at national scale. It is a testament to the capabilities of Malaysian engineers, developers, and innovators, proving that platforms trusted by millions can be designed, integrated, and supported right here in Malaysia.