KUALA LUMPUR, 8 February 2022 – Grabyo has partnered with IPSB Technology, a leading provider of sustainable solutions globally, to deliver our cutting-edge cloud-based production technology to broadcasters across Malaysia.
This partnership combines IPSB Technology’s expertise in commercial growth of cloud and hybrid infrastructure services with Grabyo’s cloud-native video production platform, offering broadcasters, media publishers and rights holders a simple way to implement and adopt cloud-based workflows for video production as the world looks toward a more sustainable future.
IPSB Technology’s vision is to be the leading global solutions provider to combine innovation, skills and technology for a more sustainable future. This mission is complimented by Grabyo, who aims to democratize video production by providing a scalable and collaborative future-proof platform for video production in the cloud.
Grabyo’s platform allows broadcasters and rights holders’ production teams to work remotely from anywhere, using just a laptop and internet connection. This can enable hybrid, or fully remote workflows to produce and deliver live and real-time video flexibly and at scale, allowing broadcasters to distribute to all channels on OTT, TV and social media simultaneously.
The new relationship between Grabyo and IPSB Technology will help to remove the need to deliver live video from fixed locations, as the production infrastructure will be hosted entirely in the cloud. Building a distributed production, with team members collaborating from various locations, greatly reduces the travel needed for crew, but also talent, and also helps to mitigate the covid-constrained access to the production studio. Anyone can contribute from anywhere in the world, without the need to be on-site, reducing the carbon footprint of each production.
This partnership comes at a time when broadcasters, media publishers, corporate, government and entertainment production teams look to streamline their workflows to keep up with consumer demands. Clients in these sectors now recognise they must focus on building sophisticated multi-channelled strategies to reach consumers across the platforms they want. Grabyo’s end-to-end platform for live broadcasting and clipping will allow production teams in Malaysia to deliver content across all their channels in real-time, simplifying their multi-platform strategy.
“Our clients in Malaysia are looking for new ways to move towards a more sustainable way of working and by partnering with Grabyo we are able to deliver them a product that is at the cutting edge of this,” comments Ms Mardhiah Nasir, Executive Director, IPSB Technology “Grabyo’s cloud-based solutions allow production teams to dramatically enhance workflows, content innovation and reduce their carbon footprint. This is something we are extremely excited to deliver in 2022 and beyond.”
“Demand for Grabyo and the solutions we offer continues to grow at pace and the most exciting aspect of our partnership with ISPB Technology is the potential it has to revolutionize video production workflows for partners in Malaysia”, adds Elliot Renton, EVP and Head of APAC at Grabyo. “We have already supported many major media organizations in adopting and building successful cloud production workflows across the region and with the support and local knowledge of IPSB we will be able to drive more sustainable and future-proofed solutions for broadcasters and media publishers in the country.”
About Grabyo
Grabyo is a browser-based live video production suite integrated with popular social media platforms such as Facebook, YouTube, Instagram, Snapchat, Twitter and Periscope. The cloud-based technology is used by sports federations and media companies to produce professional-quality live streams and video clips for digital audiences.The company produces and distributes live shows (such as sports or music events) and video clips (such as pre-match warm-ups, behind-the-scene activities and instant highlights). For example, Grabyo’s technology was used by Eurosport to publish over 9,000 social video clips during the winter Olympics
For more information on IPSB Technology, visit our website here or follow us on instagram, Facebook and LinkedIn