Case Study: Enhancing Content Lifecycle Management for Media Prima with Cantemo by IPSB Technology
Media Prima faced inefficiencies in content management due to fragmented workflows, isolated and outdated systems, and manual processes. Inconsistent metadata handling, redundant quality check steps, and delays in censorship and distribution hindered collaboration, scalability, and timely content delivery. IPSB Technology proposed a unified Media Asset Management (MAM) system using Cantemo integrated with Accurate.Video and Tools