Media Prima faced inefficiencies in content management due to fragmented workflows, isolated and outdated systems, and manual processes. Inconsistent metadata handling, redundant quality check steps, and delays in censorship and distribution hindered collaboration, scalability, and timely content delivery.
IPSB Technology proposed a unified Media Asset Management (MAM) system using Cantemo integrated with Accurate.Video and Tools On Air. This included live ingest, centralized workflows, automated quality check, metadata synchronization, and integration with existing playout systems like Pebble Beach. A hybrid infrastructure with on-premises servers and cloud storage was implemented for optimal performance, future-proof scalability, and secure remote accessibility
Low res files were migrated to cloud to optimized storage in the server for faster access and better preservation.
The solution reduced manual interventions, improved metadata accuracy, and accelerated workflows. Media Prima achieved faster content delivery, scalability to meet growing demands, and compliance with tight deadlines submissions for external platforms such as Netflix and Disney +’s. IPSB’s solution modernized Media Prima’s operations, enhancing efficiency and competitiveness in the media industry.
Companies can onboard with IPSB Technology by engaging in a strategic consultation where IPSB’s experts assess their current workflows, challenges, and objectives. From there, IPSB designs a customized, future-ready MAM solution that seamlessly integrates with existing infrastructure. The onboarding process includes structured implementation, secure data migration, and in-depth user training to ensure a smooth transition. With dedicated support, continuous optimization, and industry-leading expertise, IPSB empowers businesses to streamline operations, enhance scalability, and stay ahead in the rapidly evolving media landscape.