RTM Podcast Proof of Concept: Audio Amplification and Analytics Capabilities to Reach and Measure Audience
By TS. NURULHUSNA MOHAMAD KASIM, Head of Media Technology, Radio Television Malaysia (RTM) and MARDHIAH NASIR, Executive Director, IPSB Technology.
We are proud to announce that an article, co-written by our Mardhiah Nasir, has been selected as one of Institut Penyiaran Dan Penerangan Tun Abdul Razak (IPPTAR) Articles of Choice for 2022! IPPTAR’s e-journal of 2022 featured TS. Nurulhusna Mohamad Kasim, Radio Television Malaysia (RTM) and our Mardhiah Nasir, Executive Director in discussing “RTM Podcast Proof of Concept: Audio Amplification and Analytics Capabilities to Reach and Measure Audience” – outlining how amplification and analytics in podcasting can unlock a whole new world of audiences.
Click the link for the full article on IPPTAR e-journal 2022 or get the downloadable pdf here.
Do visit IPSB Technology LinkedIn Page for more story and highlights.
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